Marketers has realized that sales have a direct relation with the packaging. Products that have fascinating and up to the mark packaging actually, sell more. But it require great efforts and struggle to finalize packaging for your products. Here in this post you will get all the pros and cons of having attractive and eye-catching packaging solutions. By using such techniques you can easily improve your conversion, sell more products and enhance the user experience towards the product.
No, doubt the quality inside the box matters but the appealing and fascinating look also attracts the customers, actually force them to buy at least one product for them. According to marketers this require 7-8 impressions for a customer to buy a products. All such impressions are only possible due to branded boxes and extra ordinary luxury packaging styles. In order to achieve more sales you are required customized solutions for your products.
Plain Packaging Is No More Required
If you are still relying on plain made boxes then actually you are losing a large part of your sales. Plain boxes are available in brown color and these are non-branded and pathetic in look. These discounted boxes are used to use before a decade. Now the trends are moved towards colorful and branded one.
Build Brand Through Boxes
This is another part that usually left by most of the manufacturer. Hey forget the importance of a brand and force on marketing. Yes, marketing is a god tool for branding but unique shape cartons have paramount and mammoth importance in building a brand. Branding is not only making your boxes beautiful but a thematic, eye-catching and pleasure style of boxes that relates to the taste and nature of your product build a brand. This require times and efforts. Make sure when you are designing your product boxes, the theme must be in accordance to the product. The environment you create around the product is the key to attract the customers.
Almost 20% Customers Are Agree To Pay More – They Are Impressed By Outer Presentation Of The Product
According to a survey almost 20% customers are willing to pay more amount just because of the products unique packaging style. Now people afraid to buy cheap products, because things that are packed in luxury and costly boxes are loved more. There are different types of packaging, few companies have a mission to provide sustainable solutions. Some Chinese companies are working on self-heating and self-cooling style of packaging. Moreover, few scientist are working to provide eatable solutions for bakery items. The main purpose of the marketer behind every research is to sell more. That is only possible if your customer is satisfied and this require investment and research methods to be implemented. For impressing your customer’s different types of packaging could be utilized. Ultimately, all will add some extra value and resultantly you will have more customer at the end of the day.
Premium Packaging Styles Are Always Attracted
Luxury items are packed in the luxury boxes these are rigid in appearance and coated with velvet and other type of clothes. These are hard to open and always have an appealing look. Such boxes are costly but attracted by everyone. If you specifically want to increase the user experience and visibility of your products then this is the best suit for you. Such packaging solutions are get viral through social media marketing and become the point of attraction for friends and family members also. Resultantly there are always more sales at the end of the day.
How My Boxes Increases My Returning Customers?
This case study actually reveals that I used to print branded boxes that are unique in printing. Such colors combinations are designed by online expert printers at Panton standards. I also got the copyright of such design that help me a lot in becoming a brand. After few years my cups become branded and I personally recognized that people start finding me in the town by holding that cup in the hand. This God happening favor me just because of my design of the cup remain same during the whole business journey. People remembered the design of the cup, after all this making customers returning I generate more sales in the state.
Printing Stuff Also A Game Changer
What is written on the box is also plays an important role in selling your product. For example, a brand launch another sister product, if they display their name on the box then it directly affect the sales volume of the product. So, it is mandatory to carefully design the front display of your packaging. Things that should be print on the box are the name of the company, ingredients, bar code for order tracking, easy opening lids, installation method, brand message, complete picture of the inside product, all mandatory information, advantages and precautions about the products should be displayed at the box.
Attractive But Convenient Packaging – I Preferred Convenient One
In addition to attractive, convenient packaging is liked by all and sundry. Some designs of the packaging that are provided by the printed packaging boxes wholesalers are convenient. These can be yield only by unique and additional integration in the box like the addition of the handles and catchable shape. Few boxes are very easy to grab, looks pleasant to carry and easily hang able. Such boxes are always the first priority of the customer. If you want be the first priority of the customer when they are making buying decisions. Then go for convenient style of boxes in addition to the alluring and fascinating style of the packaging.
I am sure that after reading all above mentioned things now you have realized the importance of packaging. Also, you are now aware about all the ways in which packaging can double your sales. By following such rules you can’t only achieve branded boxes but also push your sales towards the sky.
Sarah Anna is a freelance writer and tech junkie who loves to read and write articles on technology, mobile apps, lifestyle and other facets of life. And when she isn’t writing, you will find her traveling around the world or saving businesses from producing a bad copy.